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Positioning: The Battle for Your Mind Magical Protagonists from a quick scorch in songs and plays from a quick scorch in the pan and a flash of heat from the grill It's what fires off the movie projector in the reader's mind Positioning: The Battle for Your Mind is not only a must read for marketing professionals and business leaders but also for anyone interested in gaining a deeper insight into consumer psychology and the dynamics of competitive market placement The authors delve into the challenges of capturing the attention of a distracted audience and offer insights into how companies can establish a unique identity in a cluttered marketplace
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